Pomegranate is a deep-rooted part of local Persian culture. It’s used in every aspect of Persian cuisine. It even has some usage in traditional medicine. The circular fruit contains a cluster of little, red-hued, jewel-like juicy seeds. It can be prepared in a variety of ways (i.e. dried, pureed or even turned into a paste), however pomegranate juice is the most popular form.

Fresh healthy juice doesn’t have to be green and taste raw. With an appetizing crimson-red color, depending on the variety and maturity of the fruit, pomegranate juice can be sour, sweet, or somewhere in between.

The taste of this local drink is very strong, intense, concentrated and flavorful. This powerful taste is quite refreshing and can even change your mood. It’s filled with vitamins, iron and antioxidants. Other benefits of pomegranate include: helping the digestive system, cancer prevention, stabilising blood pressure, and increasing red blood cells.